Growing an accounting practice requires consistent client acquisition. Here are 12 proven strategies that successful firms use to attract and convert new clients.
Static downloads are dead. Interactive tools that provide immediate, personalized value convert 5-10x better. A financial health assessment widget, for example, gives prospects insights about their own business — not generic advice.
Generalist accountants compete on price. Specialists command premium fees. Consider focusing on: construction, medical practices, e-commerce, restaurants, or other verticals where you can develop deep expertise.
Referrals remain the highest-quality lead source. Systematize it: ask satisfied clients specifically for introductions, offer referral incentives, and follow up consistently.
Blog posts, guides, and videos establish expertise. Focus on answering questions your ideal clients actually search for. Quality over quantity — one excellent guide beats ten mediocre posts.
LinkedIn is where business owners spend time. Build connections, share valuable content, and engage authentically. Avoid spammy mass outreach.
Claim your Google Business Profile. Collect reviews. Create location-specific content. Many accounting clients still prefer local providers.
Partner with complementary professionals: attorneys, financial advisors, business consultants. Cross-referral relationships benefit everyone.
In-person networking still works. Chamber of Commerce, industry associations, and business groups put you in front of prospects.
Google Ads and LinkedIn Ads can work when targeting the right keywords and audiences. Start small, test extensively, and scale what works.
Build an email list and provide consistent value. Monthly newsletters with financial tips keep you top-of-mind.
Position yourself as an expert by speaking at business events, workshops, and webinars. It's marketing that adds credibility.
Your website should convert visitors, not just exist. Clear value proposition, social proof, multiple calls-to-action, and easy contact options.